Managed end-to-end Shopify Plus operations across SA and European markets, overseeing the full brand tech stack and large volumes of product, order, and customer data across an extensive SKU catalogue. Delivered multi-million dollar ecom performance through custom theme builds, app integrations, and tailored technical solutions.

Built 30+ Shopify stores and led 10+ successful migrations of multi-million dollar European brands, heading up a developer team throughout. Owned the full build and migration process from architecture through to launch.

Delivered websites and landing pages for global brands across Shopify, Webflow, and WordPress, collaborating directly with designers and founders. I was also part of a team that got acquired by a Santam backed venture and became a household brand in South Africa.

I was responsible for managing and maintaining multiple Wordpress sites for a leading travel and tourism holding company. I was also part of the email marketing team where I had to build custom emails for over 100,000 subscribers.